Can learning the meaning of a single term actually help change the food system? David Evans and Alexis Koefoed think so. These poultry farmers explain the re…
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17 Responses to The Lexicon of Sustainability | The Story of an Egg | PBS
“Pasture Raised” could still imply that the chickens are pasture raised but still produce in “cage free” or “free range” environments
cherylina terrace
September 12, 2013 at 5:30 am Reply
Never met a corporation which didn’t lie, Sorry I mean, market their products. Oh that’s right, I’ve actually never met a corporation, because they AREN’T PEOPLE. And their moral code (how can a non-person have a moral code) is very short. MAKE A PROFIT.
Guess they haven’t read the book by Seth Godin, “All Marketers are Liars.” Marketers will never support transparency, because they will never be able to sell anything that way. Besides, it would be way too expensive, and there will never be enough people who will give this true ‘organic’ idea a chance (if that’s really what we should call it).
Should have a nutritional analysis of the difference between the eggs included in video. Still well done, I’m am organic freak and I never heard of this.
Justanks Jazwinskull
September 12, 2013 at 10:52 am Reply
I think they should redefine cagefree, so it’s the other way around. The outside should be bigger than the inside. The powers that be must’ve did that on purpose, like those Terms of Use agreements on software where you click “No” and it turns out, they meant, “No, I do want spyware on my computer.” (>.>)
“Pasture Raised” could still imply that the chickens are pasture raised but still produce in “cage free” or “free range” environments
nerdragein
September 12, 2013 at 3:59 am
Pastured eggs are impossible to find.
MrNopehaha
September 12, 2013 at 4:55 am
EGGS-ELLENT VIDEO! THANK YOU!!
cherylina terrace
September 12, 2013 at 5:30 am
Never met a corporation which didn’t lie, Sorry I mean, market their products. Oh that’s right, I’ve actually never met a corporation, because they AREN’T PEOPLE. And their moral code (how can a non-person have a moral code) is very short. MAKE A PROFIT.
Yugobrian
September 12, 2013 at 5:49 am
Such a wonderful film. Thank you.
Phoebe Saffold
September 12, 2013 at 6:14 am
is there no way to actually get a patent for the term so that big corporations cannot use the term for there own marketing
DragonPhoeniX
September 12, 2013 at 7:01 am
In the EU “free range” means what “free range” should.
MarmiteBomber
September 12, 2013 at 7:30 am
It is good to check for the label “Humanely Certified” – that still means something.
polarityheals
September 12, 2013 at 8:19 am
Next, they will take a small patch of grass and put it in a warehouse and call that ‘pastured’.
Courtney Griffin
September 12, 2013 at 9:06 am
Greetings from Northern Ohio. Your video hits home with this poultry farmer. Well done.
Chuck Murray
September 12, 2013 at 9:30 am
Exactly, it will never be cost effective the other way. It’s a worthy thought, but will never really work in practice.
Utah Madman
September 12, 2013 at 10:06 am
Guess they haven’t read the book by Seth Godin, “All Marketers are Liars.” Marketers will never support transparency, because they will never be able to sell anything that way. Besides, it would be way too expensive, and there will never be enough people who will give this true ‘organic’ idea a chance (if that’s really what we should call it).
Utah Madman
September 12, 2013 at 10:27 am
Should have a nutritional analysis of the difference between the eggs included in video. Still well done, I’m am organic freak and I never heard of this.
Justanks Jazwinskull
September 12, 2013 at 10:52 am
I think they should redefine cagefree, so it’s the other way around. The outside should be bigger than the inside. The powers that be must’ve did that on purpose, like those Terms of Use agreements on software where you click “No” and it turns out, they meant, “No, I do want spyware on my computer.” (>.>)
Tenko72
September 12, 2013 at 11:17 am
I’m still just going to buy the cheap eggs, although I’d love it if they were “pastured.”
BayviewFinch
September 12, 2013 at 11:40 am
New term to look for when shopping.
(until big brother takes that one)
Thanks for enlightening us.
Keep up the good work.
Eric
Eric Rusch Sr
September 12, 2013 at 11:53 am
Freely
movementsNYC
September 12, 2013 at 12:35 pm